Upgrade SMS to RCS – Rich, Branded, Interactive Messaging
Send images, videos, carousels & CTA buttons directly to Android users using RCS Business Messaging — no app required.
- Verified Brand Name
- CTA Buttons
- 5x Engagement
Key Features of RCS Messaging Solution
Verified Brand
Show your business name, logo, and theme colors directly in the native SMS app.
Rich Media Content
Send images, videos, carousels, and QR codes inside the message thread.
Interactive Buttons
Add “Buy Now”, “Track Order”, “Call Now” buttons for instant user action.
Real-Time Analytics
Get read receipts, delivery tracking, and button click insights.
Affordable RCS Messaging Packages
₹ 0.10
- Budget-Friendly for Small Businesses
- Quick Campaign Activation
- Reliable Messaging Services
₹ 0.08
- Designed for Larger Campaigns
- Enhanced Engagement Features
- Scalable for Growing Needs
₹ 0.07
- Exclusive White-Label Solutions
- Significant Price Advantage
- Dedicated Support for Growth
Why Use RCS Messaging Marketing?
RCS (Rich Communication Services) is the next-generation upgrade to SMS. It allows businesses to send:
Rich media (images, GIFs, videos)
Carousels, buttons, product cards
Chatbot-like conversations
Verified sender name and brand logo
Location, calendar, and quick replies
It delivers WhatsApp-like experiences inside your customer’s native messaging app (Google Messages on Android). Think of it as SMS 2.0 — but interactive and branded.
Who Can Use RCS Messaging?
RCS is ideal for any business looking to improve customer engagement, including:
- Retail & E-commerce – Product recommendations, cart reminders, order updates
- Banks & Fintech – Secure transaction alerts, account summaries
- Airlines & Travel – Boarding passes, itinerary changes, ticketing
- Healthcare – Appointment scheduling, lab reports, health tips
- Education – Enrollment drives, fee reminders, event info
- Hospitality – Booking confirmations, upselling packages, location maps
If you’re currently using SMS, RCS is your upgrade to better results.
Testimonials
Discover how INNITIATE™ has empowered businesses, schools, and political campaigns with reliable, innovative communication solutions. Hear directly from our satisfied clients about their success stories and experiences!
Frequently asked Questions
What is the difference between SMS and RCS Messaging?
RCS is an upgraded form of SMS that supports images, videos, buttons, and verified branding. It offers better engagement and visibility compared to basic SMS.
Does RCS require internet?
Yes, RCS messages are delivered via mobile data or Wi-Fi. If the user doesn’t have RCS enabled, messages automatically fall back to SMS.
Can I send bulk RCS campaigns like SMS?
Absolutely. Our platform allows you to send bulk RCS messages, just like traditional SMS — but with enhanced performance and tracking.
Is RCS messaging available on iPhone?
Currently, RCS is supported only on Android phones using the Google Messages app. For iOS users, fallback SMS will be delivered.
Do I need any app or approval to use RCS?
No app install is needed for the customer. As a business, you’ll need to verify your brand with Google — and our team will handle the setup.
RCS Messaging Services – The Future of Business Communication
Looking for a better way to engage your customers than plain SMS? Say hello to RCS Messaging — the next generation of mobile messaging that combines the reach of SMS with the richness of apps.
RCS (Rich Communication Services) allows businesses to send interactive, media-rich, and branded messages directly to users’ default messaging app (like Google Messages) — without needing a separate app or internet dependency.
If you’re already using SMS, upgrading to RCS could multiply your engagement, clicks, and conversions — while building more trust and visibility for your brand.
What Is RCS Business Messaging?
RCS is like SMS, but smarter and richer.
Instead of sending only plain text, RCS lets you send:
Images, videos, and GIFs
Carousels with multiple product cards
Interactive CTA buttons like “Buy Now”, “Track Order”, “Call Us”
Brand name, logo, and verified badge
Real-time read receipts and delivery status
With RCS, your messages look and feel like mini apps — but they open inside the user’s regular SMS inbox on Android phones.
No need for WhatsApp approval, no app installation, no browser links — just clean, powerful communication inside the most used app on every phone.
Who Should Use RCS Messaging?
If your business sends offers, alerts, updates, confirmations, or support messages, RCS is for you.
Here are industries benefiting the most from RCS today:
E-commerce & Retail: Promote offers, send product catalogs, track orders
Fintech & Banks: Deliver payment summaries, investment tips, and security alerts
Travel & Airlines: Send boarding passes, flight updates, location maps
Healthcare: Share appointment reminders, reports, and follow-ups
Hospitality & Food: Promote new deals, booking confirmations, and upselling
Education: Send admission alerts, fee reminders, and event updates
Key Benefits of RCS Messaging
Branded Experience
Display your verified business name, logo, and color theme inside every message — improving brand trust instantly.
Interactive Messaging
Send messages that look like mini websites — with image cards, videos, and CTA buttons like “View Details” or “Add to Cart”.
High Engagement
RCS messages get 5–8x higher engagement than SMS, thanks to their visual appeal and interactivity.
Better Analytics
Track who opened, clicked, or ignored your messages — just like email or WhatsApp Business.
No App Needed
Your customer receives the message directly in their Android SMS app — no login, no install, no confusion.
Seamless API Integration
We provide a developer-friendly RCS API that easily connects with your CRM, website, or app backend.
RCS vs SMS – What’s the Difference?
| Feature | Traditional SMS | RCS Messaging |
|---|---|---|
| Media Support |  Text only |  Images, Video, GIF |
| Brand Visibility | Plain sender ID | Logo, Name, Colors |
| Interactive Buttons | Not supported | Buy, Call, Track |
| Analytics | Basic delivery | Read & Click tracking |
| Two-way Conversations | One-way | Bot or Live Chat |
Real Results from Real Brands
Here’s a success story:
Client: Fashion Retail Brand
Goal: Increase click-through on sale promotions
Strategy: Replaced bulk SMS with RCS showcasing 4 products + “Shop Now” buttons
Result:
3x higher click rate
2.5x more conversions
48% lower drop-off after viewing message
RCS doesn’t just look better — it performs better.
RCS Messaging Setup – How It Works
Brand Verification – We help you verify your business with Google RCS
Template Creation – Design your messages with media, buttons & brand theme
Campaign Launch – Send to your customer base via panel or API
Live Reports – Track opens, clicks, delivery, and response instantly
Our team handles the entire onboarding process, so you can focus on your campaigns — not the tech.
Device Compatibility
RCS messages work on over 90% of Android smartphones in India using Google Messages app. For devices or networks that don’t support RCS, we automatically fallback to regular SMS, so you never lose reach.
Why Choose Us?
- Google-approved RCS Messaging Partner
- Smart fallback to SMS when RCS isn’t supported
- Powerful dashboard & campaign management tools
- Dedicated support team for onboarding and compliance
- Flexible pricing plans for startups and enterprises
Whether you’re sending 10,000 or 10 million messages, our infrastructure is built for performance and reliability.
Ready to Send Your First RCS Campaign?
Upgrade your communication from basic to brilliant. RCS Messaging is not just a better way to message — it’s a smarter way to connect, convert, and grow.
Let us help you launch rich, interactive messaging experiences that drive real results.